Privacy Policy

1. What we collect

• Account data: email address, optional name, referral code, sign-in timestamps.
• Billing data: handled by Stripe. We store the customer/subscription IDs returned by Stripe but never store full card numbers.
• Usage data: pages visited, IP-derived approximate country, UTM parameters, referral code on first visit. We use Google Analytics 4 (international) and Baidu Tongji (China) when their environment variables are configured.
• Email engagement: open and click signals from our transactional and weekly emails, used to gauge content quality.

2. How we use it

• To deliver the weekly issue, briefs and account services you signed up for.
• To process payments via Stripe and prevent fraud.
• To improve content quality, UX and pricing.
• With your consent, to send transactional reminders (cold-start pings, payment-failure dunning, daily admin digest for staff accounts).

3. What we do not do

• We do not sell personal data.
• We do not share your email with advertisers.
• We do not place third-party retargeting pixels.

4. Data retention

Account data is retained while your account is active and for up to 24 months after your last login or active subscription. You can request deletion at any time via privacy@demandradar.example.com.

5. Sub-processors

• Stripe (payments)
• Resend / SES (transactional email)
• Google Analytics 4 (international web analytics)
• Baidu Tongji (Chinese web analytics)
• Hosting and CDN providers (DigitalOcean / Cloudflare)

6. Your rights

You can request access to, correction of, or deletion of your data, and you can opt out of the weekly newsletter at any time via the unsubscribe link in every email. Contact privacy@demandradar.example.com.

7. Cookies

We use a small number of first-party cookies, including dr_lang (language preference) and dr_ref (referral attribution). Analytics providers may set their own cookies; you can opt out via your browser settings.

8. Contact

Questions about privacy: privacy@demandradar.example.com.